For independent fitness coaches

Persist watches every client's check-ins and flags who's slipping, while there's still time to fix it. Their sessions, progress, plans and payments, all in one app.

See how it works
  • In App Store review
  • Waitlist gets the link first
  • Free for your first 5 clients
Persist client detail screen: call request, adherence and weight
Persist trainer roster: clients who need you today
<60s
a daily check-in
16+
analytics per client, automatic
1
app for your whole roster
Free
for your first 5 clients

Who it's for

Built for how you coach

A handful of clients alongside a job. You need the loop to hold itself together while you're not looking.

FREE · UP TO 5 CLIENTS
Your roster · 4 clients1 needs you today
NS
Neha S.Checked in today
On track
KM
Karan M.2 days quiet
Watch
AR
Aditi R.Checked in today
On track
VP
Varun P.Logged a run yesterday
On track
1 free slot left

// The problem

You didn't start coaching to chase people on WhatsApp.

  1. Every coaching relationship runs on a group chat, a spreadsheet, and you, hoping everyone did the work.
  2. One client goes quiet on a Tuesday.
  3. You find out three weeks later, when they cancel.
  4. Persist flags it on day two, while there's still time to fix it.
Six clients · five weeks of check-insPersist holds the loop between sessions

Live today

From first check‑in to paid, in one app

Session logging, check-ins, analytics, risk flags and payment tracking, for you and every client you coach.

Each tower is a clientEach block, a day they checked in

Session logging

Type it like you text it

Clients log the way they'd message you. Persist turns it into structured sets, works out the muscle group and feeds their analytics.

  • Exercise and load extraction, cardio pace and distance
  • Fatigue drop-off, set to set, per exercise
  • Diet cleanliness against training volume
Quick addToday
bench 3x10 90kg, squat 5 sets 10 reps 120kg
Parsed into 2 exercises
Bench pressChest
3 × 1090 kg
SquatLegs
5 × 10120 kg
Session volume8,700 kg

Simple pricing

Free until your roster grows

12clients
Solo
₹999 /mo
ABOUT ₹83 PER CLIENT
  • Up to 15 clients
  • Everything in Free
  • Full adherence analytics
  • Meal photo viewer
  • Payment tracking dashboard

Monthly, cancel anytime. Your price won't change when the 2026 AI features ship.

Solo plan, ₹999 a month

Encrypted at rest
Every record, always
Isolated per coach
Separated at the database level
Never sold or shared
Your roster, your data
AI runs server-side
The key never ships in the app
Questions

Before you sign up.

Scroll — one question at a time. Something not here? Email the team; a founder replies.

01 / 10
Is this live, or am I joining a waitlist?

You're joining the waitlist. The app is built and in App Store review — waitlist members get the download link first, with founding-coach access opening in Q3. You're waiting on the store, not the software.

02 / 10
Do my clients need to install an app?

Yes — Persist is a mobile app for both sides. Clients check in from their phone; you run your whole roster from yours.

03 / 10
How is this different from a group chat and a spreadsheet?

A spreadsheet is a record you have to go read. Persist watches the check-ins and surfaces the client who's slipping before you'd think to look — and the sixteen-plus analytics per client are generated, not built by you.

04 / 10
Do I have to change how I program?

No. Upload your workout and diet PDFs, assign them per client, set travel-mode guidelines. Persist wraps your system — it doesn't replace it.

05 / 10
What does a client have to do each day?

A check-in under 60 seconds — workout, diet, optional meal photo — plus a weekly measurements entry. Sessions can be typed in plain language, so there are no forms to fight.

06 / 10
Do I set up the analytics, or is that automatic?

Automatic. Every client's sessions generate sixteen-plus analytics — plateaus, muscle balance, PR timeline, diet-vs-performance and more — with no configuration. They're moving onto our own machine-learning models as we grow.

07 / 10
How do my existing clients get in?

You generate a six-character invite code or link and share it. Pending invites are managed from your Me tab. You can bring your whole roster over in an afternoon.

08 / 10
Does it handle payments?

It tracks them — every client's status in one view: paid, due, or overdue. A full gateway (UPI, cards, Stripe) is in build for 2026.

09 / 10
What happens to my price when the AI features ship?

Nothing. They roll out to your existing plan as they land — no new tier, no price change.

10 / 10
Who owns the data — and is it used to train AI?

You own your clients' data. It's encrypted at rest, isolated per coach, and never sold or shared. The AI parsing runs server-side — the key never ships in the app.

// A note from the founder

Most coaches don't lose clients because the coaching is bad. They lose them in the quiet days between sessions, when one missed workout becomes a missed week and nobody notices until the cancellation message arrives.

I've been on the client side of that more than once. I've also watched good coaches run serious businesses out of WhatsApp threads, spreadsheets and memory. Their coaching held up. The system around it didn't.

Persist is that system. It sees every check-in, tells you who needs you today, and gives you time to act on it. We're onboarding our first 50 coaches now, and each of them gets a direct say in what we build next.

Milind NayakFounder, Persist

Who's building this

The people building Persist.

A small team who've shipped production software before — at consulting scale, in AI engineering, across complex cloud and data platforms.

MN
Milind Nayak
Senior Engineer

Data analytics & AI engineering. Big 4 consulting background — product development, cloud modernisation, and big-data systems.

SC
Senior Consultant

Big-MNC consulting background — product development and cloud modernisation across complex, multi-client engineering projects.

PJ
Punit Jakhar
Senior AI Engineer

MNC and startup experience — AI engineering and digital transformation, product development on cutting-edge tech stacks.

// Now onboarding

Keep the clients you already earned.

You worked hard to sign every client. Persist helps you keep them.

It shows you who's slipping while there's still time to do something about it. No vanity metrics, just the clients who need you today. And it's free for your first five.

We're onboarding 50 founding coaches this cohort: early access, and a direct say in what we build next.

See how it works

Free for up to 5 clients · No credit card · Your data, always